Mr.Branson has incorporated five criteria when starting up a business or enter a joint venture. A product or service cannot hope to bare the Virgin label unless it meets these conditions:
- It must have high quality
- It must be innovative
- It must provide god value for the money
- It must be challenge to existing alternatives
- It must have sense of fun
With these core value, Mr.Branson has entered one business after another in which he perceived a customer set that was being undeserved by a fat and complacent dominant player.
"There's no point going into a business unless you shake up the whole industry"
by Richard Branson
There are many gem which can be found from his interview, shall post it later.
"There's no point going into a business unless you shake up the whole industry"
by Richard Branson
There are many gem which can be found from his interview, shall post it later.
