Monday, November 19, 2007

How Richard Branson

Mr.Branson has incorporated five criteria when starting up a business or enter a joint venture. A product or service cannot hope to bare the Virgin label unless it meets these conditions:

  • It must have high quality
  • It must be innovative
  • It must provide god value for the money
  • It must be challenge to existing alternatives
  • It must have sense of fun
With these core value, Mr.Branson has entered one business after another in which he perceived a customer set that was being undeserved by a fat and complacent dominant player.

"There's no point going into a business unless you shake up the whole industry"

by Richard Branson

There are many gem which can be found from his interview, shall post it later.